By: E&P Staff
Kendall Marolda, CareerBuilder’s newspaper relationship manager, has joined Verve Wireless as vice president of local market development. In her new role, Marolda will work closely with publishers who want to expand their content to mobile devices.
Verve Wireless allows local media companies and advertisers to reach consumers through smart phone and other mobile devices. The Associated Press’ new mobile initiative is using Verve’s platform.
While at CareerBuilder, Marolda’s responsibility was to integrate CareerBuilder products into 27 West Coast market newspapers.
“I’m looking forward to connecting local media with Verve’s mobile publishing tools and in turn the mobile Web revenue stream,” Marolda said in a statement. “We’ll pave the way for local media outlets to capitalize on the next shift towards local, actionable content purposed for an increasingly mobile society.”