Vice Media Launches Its Own Cable-TV Channel

When Vice Media made its first foray into basic cable nearly a decade ago, with programming on MTV2, its scrappy documentaries on topics like rotting islands of ocean garbage sent advertisers fleeing.

Now, a more mature—and far more valuable—Vice Media is set to become the first digital-media company to launch its own cable-TV channel, a joint venture with A+E Networks, and marketers appear to have forgiven any past sins.

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