Vice Sees Success With Its Year-Old Cross-Platform Video Ad Sales Push

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Over the last year, Vice Media began selling video ads against its content across multiple platforms by pitching itself to agencies as a place that can offer reach within brand-safe environments.

Its video ad product, called “Video Everywhere”, launched last September, lets ad buyers buy instream video ads across Vice’s site, YouTube, Facebook, Snapchat and Apple News and in the U.S. on Roku.

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