By: E&P Staff
The Victoria (Texas) Advocate bought a Tera Digital Publishing GN3 editorial system as the entry point for joining the growing reverse-publishing movement among newspapers.
Among the state’s oldest newspapers, founded in 1846, the family-owned broadsheet Advocate (32,475 weekday circulation; 33,928 Sunday) looks to stay at the forefront of cross-media production using GN3, including 17 seats of the system’s Ted text-editing application, 17 of the Fred pagination tool and, its XML-based Tark archive.
Noting the need to move to a system that would facilitate reverse publishing and not rely on multi-vendor solutions, Advocate IT chief Phil Ashley said in a statement that Tera was believed to offer “complete interoperability” and “the most cost-effective solution for the needs that we had.”
A feature that immediately drew the Advocate to the system was the integrated photo and news graphics workflow for both print and Web. Until now, the Advocate has relied on what Ashley described as a ” hybrid QuarkXpress plug-in that led to some inherent instability.”
Now being installed at the Advocate, where staff training is about to start, GN3 is expected to be running within a month, according to Tera.
The new Tera system also will be used to provide content for the group’s weekly Matagorda Advocate, in nearby Bay City. In advance of the system roll out, the paper has undergone a redesign and plans to install computer-to-plate output.