Video Ads Won’t Save Digital Media From The ‘Clickpocalypse’ — But Selling Time Just Might

If you’re someone who gets news on the internet, you may have noticed a lot more videos tacked onto the stories you read every day.

The explanation for this is simple. It’s not that every digital publisher, deep down, always wanted to be a television company. It’s that publishers are struggling to make money, and video advertisements fetch much higher prices per impression than the banner and display ads publishers previously depended on.

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