By: E&P Staff
In this video interview with Borrell Associates’ Gordon Borrell, Clark Gilbert, President and CEO of Deseret Digital Media, talks about the right way and the wrong way for newspapers to get into mobile.
The wrong way: “If you frame yourself purely as a content player, you’re going to be in big trouble.” The right way: Use news to aggregate audience and then wrap it with other business models such as transactions.
“Newspapers have been doing this for 50 years,” Gilbert says. “The classified section had nothing to do with news content.”