By: E&P Staff
McClatchy’s Sun Herald in Biloxi, Miss., has begun using Realty Ad Express from Virtual AdTaker, Englewood, Colo., while ASP Westward LP, publisher of Houston Community Newspapers and Colorado Community Newspapers, is using Virtual AdTaker’s Web-to-print/Web application for obituaries.
The Sun Herald can now offer real estate brokers and agents the ability to create and proof their display ads online, as well as enter payment for individual photo ads.
The Sun Herald manages these applications through Virtual AdTaker’s administration and reporting tools.
Data and photos can be loaded manually or accessed from a third-party feed, then easily used to produce broker-branded ads, real estate books, group pages or Web feeds. Realty Ad Express also accepts credit cards for transactions based on newspaper pricing packages.
Virtual AdTaker’s suite of newspaper advertising products represent one of several product lines created and hosted by technology firm Dynaxys, which designs, builds, operates and supports data-management tools that solve problems in data management and transmission and business processes.
Houston Community Newspapers, publisher of two dailies and 32 weeklies, launched the obituary application in late October. Colorado Community Newspapers, publisher of 13 weeklies from south Denver to Colorado Springs, launched in early November 4th. It is the publisher’s first entry into paid obituaries for most of its titles.
The application enables the community papers to offer mortuaries and funeral homes online access to create, proof and submit obituaries for print and the Web.
Virtual AdTaker’s In Column reverse-publishing applications, including obituaries, important occasions, legal notices, auto, employment, real estate, merchandise, and others, were developed to provide private party and commercial customers online tools to easily build image-rich print and Web ads.