Virtual Reality Lures Media Companies to a New Frontier

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Media and entertainment companies want to help shape the next entertainment platform: virtual reality.

Over the last several months, companies including Condé Nast and Vice Media have delved into the technology as a new frontier for storytelling and a potential outlet for selling ads. They have forged partnerships with companies that make virtual reality headsets and software makers that broadcast events in virtual reality, and are trying to figure out how best to create virtual reality content.

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