By: Jeremy J. Murphy
Reorganization Creates Three Divisions
(Mediaweek.com) VNU Inc. has reorganized its VNU Business
Publications USA unit into three divisions.
The new structure, announced by Michael Marchesano, president and
CEO of VNU Business Media, is made up of the Marketing/Media and
Retail division, including the Adweek Magazines group; the
Travel, Performance, Real Estate/Design and Food Service
division; and the Entertainment division. Editor &
Publisher is an Adweek Magazines publication.
Marchesano and Howard Lander, COO of VNU Business Media, also
created a new office of the president to develop the company’s
Mark Dacey, formerly president of Adweek Magazines, has been
promoted to president of the Marketing/Media and Retail division
and executive vice president of VNU Business Publications. Mike
Parker, formerly executive vice president and group publisher of
Adweek Magazines, has been named president of the Marketing/Media
segment and will continue to report to Dacey.
“We plan to take better advantage of some of the markets included
in the division,” said Dacey. “The retail group brings a number
of exciting titles into our division and will enhance our ability
to serve readers and advertisers in new ways.”
Rich O’Connor has been named president of the Travel,
Performance, Real Estate/Design and Food Service group and an
executive vice president of VNU Business Publications.
Marchesano will serve as acting president of the Entertainment
division, which includes the company’s music, film, literary and
consumer titles. Lander continues as president of the Music
Group, and Bob Dowling continues as president of the Film Group.
“We believe this newly transformed organization can serve to re-
invigorate us as we are required to operate in a very different
business environment than that of the past few years,” Marchesano
said in a memo to VNU employees.
Copyright 2001, Editor & Publisher.