By: E&P Staff
VNU, the publisher of E&P, today announced the availability of Google AdWords advertisements on the Web sites of all of VNU U.S. and European business-to-business publications.
As part of the agreement, Google’s targeted, text-based ads will appear on VNU’s global network of professional websites through the Google AdSense program. This includes E&P, plus other VNU brands like Adweek, The Hollywood Reporter, Billboard, National Jeweler, Progressive Grocer, and Successful Meetings and leading European titles like Computing, Accountancy Age, Computable, and IT Week.
“Google’s huge collection of advertisers offers the depth necessary to provide relevant ads that match the industry-specific content of VNU’s titles,” said Mike Marchesano, President and CEO of VNU Business Media U.S. and Ruud Bakker, President and CEO of VNU Business Media Europe in a joint statement. “It is a benefit to our business readers to receive additional information pertinent to what they are reading.”
The revenue from clicks on these ads is shared between VNU and Google.