Voice Search Offers Publishers a Big Opportunity. Here’s How to Make the Most of It

Content providers have always known that word of mouth can work wonders. Now, they have to apply that principle by speaking up—literally—in order to reach more consumers via voice search.

Voice searches already account for about 20% of mobile queries. By next year half of all online searches will be performed via voice. Yet only 4% of businesses surveyed regard themselves as voice-search ready.

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