Walgreens Will Boost Ad Buy

By: Todd Shields

Walgreen Co., which calls itself the nation’s largest drugstore chain, said it is increasing its buy of newspaper inserts.

Walgreen ad managers want to move to nearer 50 million from about 42 million inserts each week, said Carol Hively, spokeswoman for the Deerfield, Ill.-based chain. Walgreen has 3,619 stores in 43 states and Puerto Rico. It opened about 470 stores last year, and plans to open another 475 this year.

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