By: E&P Staff
The Wall Street Journal’s print advertising revenue jumped 21% in the just-completed quarter compared to the year-ago period, Dow Jones CEO Les Hinton said in a memo to staffers Wednesday.
Total print and online revenue for the Journal was “up more than 17% in the fiscal 2011 first quarter when compared with the same period a year before,” Hinton said in the memo, first reported on Poynter’s Romenesko site.
Digital adv revenue was also up, by more than 29%, he added.
Print circulation revenue also increased, spiking 9%, the memo said.
Hinton said the fiscal Q1 results were the fourth consecutive quarter of year-on-year increases in print and digital advertising for the Journal.
“”Our investment in our products continues to pay off,” he wrote. “It is early in the year but signs are pointing in the right direction.”
Hinton also took a shot at The New York Times, noting its parent “forecast total print and online revenue for its calendar third quarter to fall 2 to 3% compared with a year before,” with print down 5%. Times Co. total digital ad revenue is projected to rise 14%, but total circulation revenue is “trending down 5%,’ Hinton added.