WALL STREET JOURNAL EXPANDS ITS SUNDAY JOURNAL

By: Staff Reports

Sunday Journal Allows Newspapers To Buy News-only Version





The Wall Street Journal is expanding its Wall Street Journal Sunday

section to include a news-only offering that newspapers can integrate into

their Sunday business sections.



Journal staff will produce the news-only package that can be

configured to three- or four-page layouts. The new package allows

newspapers to sell their own local advertising for the section. The

Journal will charge a fee for the news-only package.



The Wall Street Journal already produces the Sunday Journal,

a weekly package that combines national advertising with articles
and information on personal finance and careers. The Sunday Journal

appears in 19 newspapers, nine of which signed on this week and will begin publishing on September 10.



The Wall Street Journal plans to close the Sunday Journal’s

national ad network to new partners when a final group of newspapers
is announced later this year.



The Wall Street Journal and Sunday Journal are owned by Dow

Jones & Co. Inc.







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