By: Joe Strupp
The Wall Street Journal will take its single-copy price to new heights, $2, according to Portfolio.com.
The business magazine reports that the Dow Jones & Co. flagship daily is planning to up the newsstand fee from $1.50 to $2 on July 28.
Dow Jones Spokesman Robert Christie confirmed the price increase, saying in a statement: “The new price reflects the increased value of the paper as we continue to add content and feature. It also reflects the increased costs we face in the production and delivery of the Journal. We believe our readers understand and appreciate the value the Journal provides, and they will continue to view it as a necessary part of their day.”
“Interestingly, the hike comes as the paper’s editors are being urged to think more about how they can use the front page to boost newsstand sales — not something that has traditionally been a major focus,” Portfolio reported. “An industry source says distributors are unhappy about the way the Journal has handled the increase, giving them just two weeks of advance notice and offering them only 5 cents per copy of additional revenue.”
The move follows last year’s purchase of Dow Jones by Rupert Murdoch’s News Corporation. The company recently raised the price of its other U.S. daily, the New York Post, from 25 cents to 50 cents in May.