By: Joe Strupp
The Wall Street Journal’s U.S. edition will soon be offered for sale in London on the same day it is published in the United States, according to a release.
Journal officials announced plans to print its U.S. edition beginning April 16, along with the current Wall Street Journal Europe “by offering greater choice and more in-depth global political, business and finance news to local readers.” The Wall Street Journal Europe has a regional readership of “nearly 220,000,” the release stated.
The Journal added that London readers would actually see the print edition earlier than their U.S. counterparts, noting it would go on sale in central London on the morning of publication.
The Journal will be available at some 250 news agents in London’s central City district, the West End and Canary Wharf areas, including Heathrow and London City airports, for a cover price of ?2.50.
The move comes months after the Journal parent company, Dow Jones & Co., was bought by Rupert Murdoch’s News Corporation, which owns several British dailies, including The Times of London and The Sun.
“The U.S. edition will also be available to individual and corporate subscribers for early morning delivery in central London areas,” the release stated. “From Monday to Friday, the U.S. edition will be printed alongside the European edition at the Newsfax International Ltd. print site in East London and will be distributed to retailers and subscribers before 7 a.m. each day.”
Michael Bergmeijer, managing director of Dow Jones? Consumer Media Group in Europe, said in a statement: ?We?re offering the U.S. edition of The Wall Street Journal to London readers in a particularly significant year for global business and political issues, with the credit crunch crisis and U.S. elections making front-page news most days. We believe a large number of internationally-minded people living and working in London will value the U.S. edition, and we?ll now be able to give them the competitive advantage of having the world?s best business paper five hours ahead of U.S. readers.
?This move is all about giving our readers greater choice and our commitment to the European edition remains as strong as ever,? he added. ?Nearly 80% of Journal Europe readers are European citizens and we?ll continue to offer them an unrivalled combination of relevant global business news and analysis throughout Europe, coupled with a regional perspective and concise format.?