By: E&P Staff
In what may at first seem a case of odd bedfellows, The Financial Times has hired cultural trend-spotter and magazine founder Tyler Brule for its “Weekend” section.
Brule, who launched Wallpaper magazine in 1997, will write a weekly column and co-write “The Last Word,” the FT’s soon-to-be reconstituted back page of its Weekend section, according to the Web site MediaGuardian.co.uk.
In related moves, the Financial Times has poached Rowley Leigh, the Sunday Telegraph’s food writer, for a weekly column on food and drinks and Tim Yeo to write a monthly piece on golf.
Weekend FT Editor Richard Addis told MediaGuardian that he is “thrilled to expand our cast of colorful and eclectic writers.”
In April 2003 the Financial Times was completely redesigned, supported by a major advertising campaign with the slogans “New FT, new comment” and “Pink is perkier.”