By: Staff Reports
Affect On Newspaper Dining Card Programs Unknown
WAM! Loyalty.com, the off-shoot of a la carte International LLC
that tried to connect traditional and online shopping through its
loyalty program, has discontinued operations, The San Diego
Union-Tribune reports in a letter to its subscribers.
Also based in San Diego, WAM! Loyalty.com Inc. was trying to
convert its dining card program to the Web. WAM! was a form of
digital currency for restaurants, local merchants, national
chains, and online retailers. Newspaper subscribers were given
WAM! cards, which allowed them to collect points whenever they
made purchases at participating merchants, online or offline.
The Union-Tribune reports that WAM! card usage was less
than anticipated by the paper’s circulation department. Effective
Monday, the Union-Tribune’s WAM! points can no longer be
accrued or spent. As a result, the paper plans to reimburse
participants by sending a check for unredeemed points.
It is not known how WAM! Loyalty.com’s demise will affect the old
a la carte card program. On Monday, two of the 14 newspapers that
participate in a la carte said the program was still fully
operational – as far as they knew.
As of late Monday, officials at WAM! Loyalty.com did not return
SUBSCRIBER PERK IS IN THE CARDS (04/18/00)
Copyright 2001, Editor & Publisher.