WAN-IFRA eRev Program Enters Second Year

By: E&P Staff

The World Association of Newspapers and News Publishers’ (WAN-IFRA) year-old eRev program aims to provide publishers with a competitive advantage in the race to create new digital media revenues by bringing together digital media professionals who share the goal of developing strong products and new revenue streams from emerging media platforms.

The group meets regularly in seminars, workshops and tours to exchange ideas and hear from experts who are creating new digital business models for newspapers.

Joining to start eRev were: Archant, in the United Kingdom; Finland’s Alma Media and HSS Media; Bangkok (Thailand) Post; German wire service dpa; JP Politikens Hus, in Denmark; Japan’s Mainichi Shimbun; Schibsted Growth Media, in Sweden; Singapore Press Holdings; Norway’s Budstikka and Stavanger Aftenblad; Styria (Austria) Medien; Switzerland’s Tamedia and Edipresse; and Ming Pao Enterprise Corp., Hong Kong.

Now accepting up to 10 more partners, The program is part of WAN-IFRA’s Executive Programs, which offer membership to exclusive topic-related groups. The eRev focuses on content monetization strategies for emerging media platforms, identification of suitable investment strategies for digital media, and creation of a global network of digital media professionals who can learn from each other’s experience. Besides networking, members can take advantage of exclusive independent seminars, focus tours and internal workshops, hearing from leading digital media players inside and outside the industry.

There is one more seminar and focus tour scheduled for this year, in San Francisco, Nov. 16-18. Member companies can send two people to seminars. A full schedule of events in 2011 and details on WAN-IFRA Executive Programs is available. Publishers interested in signing up can contact eRev Program Director Stig Nordqvist, WAN-IFRA’s executive director for emerging digital platforms and business development, at stig.nordqvist@wan-ifra.org.

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