Wanderful Media Acquires Mobile Newspaper Shopping Ads Platform iCircular From The AP

By: Leena Rao | TechCrunch

Wanderful Media, which aims to digitize circulars (the printed fliers you find in your mailbox full of the latest deals and coupons), has acquired iCircular from The Associated Press.

Originally launched by the AP, iCircular puts coupons, ads and offers into the mobile sites of newspapers on phones and tablets. The technology is available as an HTML5 embed for apps and sites on iOS. The pilot included 180 publications and 21 nationwide retailers.

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