Want to Attract More Readers? Try Listening to Them

Most journalists I’ve worked with have a reflexive aversion to interacting with readers. They subscribe to the view that editors and reporters have the most cultivated sense of which stories are most important, and which subjects most worthy of attention. Expecting them to consider the opinions of readers when making such journalistic decisions would be akin to asking an artist to produce a masterwork to accommodate the taste of a benefactor.

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