?Washington Post,? Bloomberg Launch Co-Branded Online Biz Section

By: E&P Staff

The Washington Post Wednesday launched its first co-branded online section in a partnership with Bloomberg.

The “Washington Post with Bloomberg” Business section is at www.washingtonpost.com/business.

The Post is positioning the site as a “unique collaboration (that) combines the Post’s expertise in national politics and policy with Bloomberg’s business news, data and information from around the globe.”

It follows the launch of two other dedicated homepages, PostPolitics.com and PostLocal.com, that appear intended to shore up the Post’s site from competitors such as Politico.com and the impending offerings of the D.C.-centric TBD.

In January, the Post also partnered with Bloomberg to launch, The Washington Post Service with Bloomberg News, which provides daily stories to newspapers, Websites and other subscribers. Post content is also available on all Bloomberg terminals and Bloomberg provides Post’s print readers with markets data.

In the new online section, Bloomberg’s market modules allow users to find stock quotes, and soon will include a daily economic calendar of events, the Post said.

Post financial columnists, including Steven Pearlstein, Ezra Klein and Michelle Singletary will be joined in this section by Bloomberg columnists including Albert Hunt, Michael Lewis, Jonathan Weil, Caroline Baum, Margaret Carlson, John Dorfman and Tom Keene.

The section will also feature two new blogs. “Political Economy,” featuring breaking news on economic policy decisions and analysis of how Wall Street and the broader economy will be affected, and “The Company Beat,” a blog by Jia Lynn Yang, who recently joined The Post from Fortune magazine, on policy issues that impact corporate America.

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