The Washington Post has become one of the first publishers to launch branded content on Facebook’s Instant Articles platform. The Post already sends all of its editorial content to Facebook Instant Articles, giving readers a lightning-fast user experience for reading, sharing and commenting within Facebook apps. With content from The Post’s in-house creative agency, WP BrandStudio, now part of Facebook Instant Articles, marketers are also able to provide that seamless experience to people on Facebook.
“At The Post, we’re committed to providing superior reader experiences across the board, and that includes custom content we create for marketers. Facebook Instant Articles is a natural addition to our growing suite of tools and technology aimed at making our ads faster and more native to the platform,” said Jarrod Dicker, The Post’s head of ad product and technology.