‘Washington Post’ Campaign Promotes Jobs Site

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Washingtonpost.com launched a fall advertising campaign for its online recruitment site. Running through mid-November in print and on radio, the campaign claims that the Post Web site outperforms national job sites in the D.C. area.

Created by Adworks of Washington, the campaign focuses on the 20,000 local job listings that typically run on washingtonpost.com/jobs.

The ads also promote a sweepstakes for a 2003 PT Cruiser that will be awarded to one user who submits a resume to the site.

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