By: E&P Staff
The Washington Post Co. has acquired the iCurrent personalized news service, which aggregates content for a modifiable page of news corresponding a users’ specified interests.
A Washington Post spokeswoman confirmed the deal for technology business site venturebeat.com, which reported the acquisition July 14. Terms were not disclosed.
The 4-year-old company’s regular service began last winter. It describes a “simple and balanced starting point to see new articles that match your interests and key national, global, and topical news.” The mix of stories is guided by what a user has recently shown interest in, the latest events, what others are finding interesting, and iCurrent editors’ judgment.
The service offers unlimited channels (which may be shared), each devoted to one interest. Channels are “tuned” by adding or removing topics or sources by mousing over stories and clicking arrows that indicate interest or no interest.