‘Washington Post’ Integrates Facebook into Its Site

By: E&P Staff

Washingtonpost.com launched Network News Wednesday, a feature that lets users log on to Facebook through the site and highlights content that is the current favorite of their Facebook friends.

Those already logged on to Facebook who visit the Post site can see from the Network News box what friends are sharing.

In the first phase, friends’ favorite articles will be prominently featured at the top of the homepage and each article page.

“In many media organizations, editors select the news deemed most important, but we recognize that our readers also value what their friends think. Network News lets us prominently feature what readers and their friends like, allowing us to create a site that is even more relevant to our audience,” Goli Sheikholeslami, the Post’s vice president and general manager of digital operations, said in a statement.

From the announcement:

Each Washington Post article page features a Network News box in the top right corner of the page that lets you see how many of your friends have “Liked” that article or what your friends recommend when you are signed onto Facebook. The Network News box also reveals the most “Liked” articles across the site and your friends’ top likes, along with thumbnail profile images. Coming soon, your favorite articles and Washington Post interactions, such as a list of articles you have “Liked,” will also be prominently featured in the Network News box, as Post developers continue to build new features.

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