By: Andrew Gordon
(Adweek Magazines’ Technology Marketing) The Washington Post has shifted its consumer technology coverage to Sundays under the new moniker “Personal Tech.” The Post previously covered consumer technology in its Friday business section under the name “Fast Forward.”
The move is part of an overall overhaul of the Sunday business section to make it more consumer-friendly.
The revamped Sunday section will include a new column by Internet columnist Leslie Walker called “Web Watch,” which features short items about new Web content and services. Also on Sunday, readers will find John Gilroy’s “Ask the Computer Guy” column, and consumer technology editor Rob Pegoraro’s “Logging On” column.