‘Washington Post’ Unveils Consumer Rewards Program

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The Washington Post has launched a loyalty program designed to help stem a decline in circulation and boost business for its advertisers.

The program, which began Friday, is called PostPoints. It will award points for subscribing to The Post, using features on the Web site and shopping at participating merchants. Some volunteer activities, such as donating blood, can also earn points.

Points can be redeemed for products, including food and airline miles. Certain perks, including free movie tickets, are available only to seven-day-a-week subscribers.

About 20 percent of U.S. newspapers have some kind of consumer-rewards programs, according to the Newspaper Association of America. Those that do include the New York Times, the Columbus Dispatch and the Sacramento Bee.

Post President Stephen P. Hills said the newspaper is making “a significant investment” but declined to say how much.

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