By: Meg Campbell
The Washington Times will integrate Saxotech’s online publishing content-management system with its existing Saxotech Enterprise editorial system, giving the paper the ability to generate and stream content to print and Web channels.
Using the same vendor provides seamless integrations and eliminates the need to migrate data or write connection codes, which in turn make implementing the new system easier and less costly, according to WT Internet Director Bob Adkins.
When complete, the multifunction publishing solution will allow the paper to take advantage of multichannel distribution and at the same time permit greater interaction with readers.
The online news-publishing platform for creating and editing stories gives readers easier access to stories, while community publishing will give them the ability to interact with content through such tools as forums, polls and events, which result in longer site visits and increased page views.
The Washington Times also purchased Saxotech’s centralized utility hosting infrastructure to power its Web site, permitting it to migrate to a fully managed Web services platform.