Washingtonpost.com launched a new real estate section last week that focuses on preventing users from reaching “dead-ends.”
No matter how deep into the site a user goes, there are numerous tools and features surrounding the real estate listings that are designed to prevent heavy clicking on the browser’s “back” button. Washingtonpost.com officials call the concept “content orbiting.”
“The goal is to eliminate dead-ends and make certain that wherever users go on our site they can easily and quickly move from one task to the next,” said the site’s CEO and publisher, Christopher M. Schroeder, in a statement. “It’s a significant challenge to bring our deep content and resources to the user in a clear, navigable way. Our approach puts the all-important search feature at the center of the experience, and then continually surrounds the user with related information and tools.”
The section includes features for buyers, sellers, and renters. It incorporates listings from a variety of sources, including The Washington Post newspaper. Users are also offered editorial content from Post writers, Web-only reports, live discussions, and message boards.
“The resources we make available are both obvious, such as providing home buyers with recent mortgage rates, and more subtle, such as giving renters a mortgage calculator to see if they’d be better off buying,” Schroeder said.