‘We Expect to See Change’: ICO Warns Ad Tech Not to Flout GDPR

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It was only a matter of time. U.K. data protection authority the ICO has investigated how the ad tech sector still uses personal data for the purposes of real-time bidding in programmatic advertising. Its verdict: not good enough.

The regulator has given ample time to businesses to show how they have adapted business processes in order to comply properly with the General Data Protection Regulation…

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