Weather Hits ‘Wall St. Journal’

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By: Joe Strupp

The Wall Street Journal published its first-ever weather page Monday. “Weather Watch” is a four-color weather briefing designed for business travelers. Produced by AccuWeather Inc., the daily feature is located on the back page of the Journal‘s “Money & Investing” section.

“The Journal‘s ‘Weather Watch,’ anchored by maps of North America, Europe and Asia, will provide vital weather information on principal business destinations around the world,” said Paul Steiger, managing editor of the paper. “[It] will provide readers with key information on how the weather affects business, commodities and getaway weekend activities. It will give our readers what they need to know about the weather in an easy-to-use format.”

Highlights of the new feature include: “Weather to Buy or Sell,” a Monday-Thursday feature on how the elements affect commodities such as corn, wheat, oil, sugar or electricity; and “Events Forecast,” a look at weekend weather for two global cities playing host to significant events, such as music festivals, parades or sports tournaments.

The report will provide new advertising opportunities in the Journal for both consumer and business-to-business customers, the company said. A European weather briefing, also provided by AccuWeather, has been a regular feature of The Wall Street Journal Europe since 1993.

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