Web Publishers See Increased Ad Revenues

By: Ann M. Mack

(Adweek IQ) Third-quarter ad revenue for Internet publishers grew an average 36% versus the same period a year ago, according to a recent survey of 18 online publications.

The study, conducted by the Online Publishers Association, also found that year-to-date ad revenue increased an average 24% over the same period last year. Survey participants included New York Times Digital, Wall Street Journal Online, USAToday.com, and SportingNews.com, among others.

Total revenue among this group rose an average 47% in the third quarter versus Q3 2001, while year-to-date revenue increased an average 36% over the first nine months of 2001.

Last month, the Washington Post Co. reported that local and national ad revenues for its online publishing properties, primarily washingtonpost.com, grew 51% and 50% for the third quarter and first nine months of 2002, respectively. New York Times Digital said that revenue for its online properties, which include NYTimes.com and Boston.com, rose 27% in the third quarter from the year-ago quarter.

Third-quarter revenue at Knight Ridder Digital and Tribune Interactive was up 36% and 32%, respectively, over the same quarter last year. MarketWatch.com said it generated 15% growth in ad sales in Q3.

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