Web Sites Don’t Cut Paid Circ

By: Carl Sullivan

Dallas-based Belden Associates may once and for all answer the question: Do newspaper Web sites cannibalize print circulation? Early evidence from the company’s “Sales & Site Survey” suggests that new media doesn’t have a great impact, negative or positive, on print sales, said Greg Harmon, director of interactive services.

So far, Belden has found a slight positive effect on paid circulation and single-copy sales, especially readership. “We’re finding that Web site users pick up the print edition more often,” Harmon said. More conclusive results will be presented in April or May.

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