Web Spending Slows After Mid-December Peak

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By: Ann M. Mack

(Adweek IQ) Holiday spending on the Web started to slow as Christmas Day approached and shipping deadlines passed, according to the latest figures from Goldman Sachs & Co., Harris Interactive and Nielsen//NetRatings.

Online shoppers doled out $2.8 billion during the third week of December, down 5% from a peak of $2.95 billion in the second week. The numbers exclude travel purchases.

In total, year-over-year online spending rose 37% to $15.8 billion from Nov. 1-Dec. 19, according to the report. For that seven-week period, Web shoppers spent an estimated $3.1 billion on apparel, 40% more than the year-ago period. The toys and video games category recorded $1.9 billion in sales during that time, while video and DVDs reeled in $1.4 billion, up 21% and 58%, respectively. And the books category garnered an estimated $1.4 billion in sales, a 39% year-over-year boost.

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