What 3 Publishers Have Learned From Their Approach to Paywalls

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Getting people to pay for news is an ongoing struggle in the industry. Adopting subscription-based models is something publishers have either tried and found difficult, or not tried at all because it would likely lead to a loss in readership.

 

But there are some print legacy organisations that have been successful in their use of paywalls. Many point to the success of The New York Times, which recently passed the milestone for 1 million digital readers, four and half years after introducing a metered paywall.

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