What Can Legacy Publishers Learn From Digital Pure Players?

“Can legacy media challenge the online pure players?”, asked a panel at the GEN Summit in Vienna yesterday (16 June).

Chaired by BBC visual journalism editor Amanda Farnsworth, the panel brought together Jim Roberts, international consultant and Mashable’s former chief content officer, and Rainer Esser, general manager, Die Zeit, to discuss the dynamics between legacy brands and digital native media organisations.

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