The writing’s on the wall for print revenue. Amidst all the argy-bargy last week over whether news publishers should ever have got into digital publishing at all (and an excellent rebuttal from our contributor Kevin Anderson) there was a universal tacit acknowledgement that the glory days of newsprint are long behind us.
That’s not to say that it can’t still play a role in publishing strategies, even if that will be largely managing its decline while publishers find other ways to generate glory-days-of-print-style revenue. Nor is to say that the quality of journalism will be degraded by the decline. After all, the medium is not the message. So the billion dollar question is – what should newspaper publishers do with their print properties?