What Cognitive Psychology Teaches Us About Creating Effective Vine Videos

By: Mallary Jean Tenore | Poynter

Lots of journalists have experimented with Vine since Twitter launched it nearly a month ago. They’ve created six-second Vine videos to feature input from readers, offer a behind-the-scenes look at their newsrooms, and generate interest in upcoming stories.

The tool, which is currently available only on the iPhone and iPod Touch, has been called the “Instagram of video” and a “perfect tool” that’s going to grow into “something huge.” But, as BuzzFeed recently pointed out, some Vines have been “boring as heck” and haven’t told much of a story.

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