What Gannett Gets by Getting Bigger and Why Newspaper Consolidation Will Continue

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For three different reasons, Gannett’s surprise acquisition Wednesday of Journal Media Group (the former Scripps papers and the Milwaukee Journal-Sentinel) makes a lot of sense:

 

– In the era of digital transformation, bigger is better. A larger audience translates to better prospects for digital ad sales. The combined operations will have 100 million monthly uniques, according to the press release announcing the deal.

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