What Happens When Platforms Turn Into Publishers?

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By: Alexis Sobel Fitts | CJR

If you’re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites’ traffic, and 75 percent of BuzzFeed’s. Now, according to a report in The New York Times on Tuesday, Facebook is negotiating with a number of publishers to be more than a funnel that directs users to content on news sites. Instead, the story says, the company will partner with media companies (the Times, National Geographic and BuzzFeed are rumored) to host entire stories and journalism internally, “a leap of faith for news organizations accustomed to keeping their readers within their own ecosystems,” the Times writes.

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