What Makes a Good Publisher Podcast?

Podcasting is a crowded market – there are now more than 800,000 active podcasts with more than 54 million podcast episodes available worldwide, according to Edison Research and Triton Digital.

Although news podcasts account for smaller market space, they outperform all other podcast categories in terms of listenership. But what makes a good publisher podcast and how can they be used to support your overall brand strategy?

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