What Makes People Trust and Rely on News

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For more than a generation, research has tried to identify the qualities that lead people to trust news. The work has concluded that in general people want journalism to be fair, balanced, accurate, and complete. It can be unclear, however, what these broad factors mean or how news organizations can achieve them.

Even more challenging, these traditional conceptions of trust were formulated before the advent of the Internet and did not account for all the ways that consumers today encounter news and publishers can deliver it.

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One thought on “What Makes People Trust and Rely on News

  • April 18, 2016 at 9:39 am
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    Here is a news flash for you. It is not rocket science, actually, it is very basic and media organizations refuse to report it or do anything about it.

    Millions and millions of Americans are completely turned off when media a outlet drives a political point of view. Report the facts and let people decide. Once the editorial board becomes political, consumers are driven away and turn to other sources. We really do not care about the outlet’s politics and don’t want to read or listen to it. Go back to basic journalism with integrity. As Jack Webb from Dragnet always said – – “Just the facts.”

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