What The Dallas Morning News Learned By Testing its New Site in Public

In  July, as The Dallas Morning News covered a protest that turned into a deadly shooting, their website went down.

Luckily, they had a backup. The downside? It wasn’t quite ready yet.

The new site was still being tested. But when their server failed, they pushed the bare-bones, dress rehearsal version out to readers.

More than two months later, Managing Editor Robyn Tomlin and Audience Development Editor Amanda Wilkins experienced some firsts when the full site launched: No overwhelming sense of dread, no dips in traffic and some perspective on how to deal with the squeaky wheels among their audience.

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