What Univision Saw in What’s Left of Gawker

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In many Hispanic homes in the United States, Univision is a constant TV presence and a huge influence.

“They wake up and go to bed without changing the channel,” said the company’s news and digital chief, Isaac Lee. According to Nielsen, it’s the largest Spanish-language network in the world.

Last week, though, Univision made news with a purchase far afield from that core: It bought Gawker Media’s sites — English-language, not especially concerned with Latino culture and oriented toward a young audience that is glued not to TV sets but to smartphones.

What’s going on here?

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