What Works and What Doesn’t in Building Paid Digital Subscriptions: Here’s What Five Experts Say

The urgency of growing a base of paid digital subscribers loomed as the business issue of the year for newspapers as 2020 began. And now, in mid-April, more than ever.

Paid print advertising was already fading fast. For the time being, with the pandemic having shut down much of the economy, it has fallen to near zero. The expense of paper, production and especially home delivery is crushing.

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