When is Launching a New Print Newspaper in the UK a Good Idea?

After the very high-profile collapse of the New Day two months after its launch, you’d have to be very brave or very sure of yourself to launch a new print newspaper in the UK. If, even with the finances of Trinity Mirror behind it, the New Day couldn’t survive, then what particular set of stars would have to align to justify launching a new product?

After all, all indications are that the print newspaper market is only going to get more hostile as time passes. Newsbrands may be reaching more people than ever before, but not necessarily in the format they’d prefer.

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