When Membership Might Not Be Your Publication’s Best Path Forward

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When well done, membership can be fantastically impactful. But it can also be incredibly resource-intensive and can’t be turned on and off like a campaign. Fundraising and marketing are difficult: with few exceptions, news consumers are habituated to not paying for access to digital news. Access to digital news is often subsidized—by advertisers, platforms, private funders, and reporters themselves—in ways readers often don’t realize.

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