When Will Distributed Content Start Paying For Itself?

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When all you have is a hammer, everything looks like a nail. And for the first few years of adjustment to digital publishing, publishers saw platforms like Facebook as simply a means to grow their audiences.

That was at a time when having a huge digital readership was seen as the be-all and end-all, but as the economics of scale have become more apparent the thinking around publishers’ relationships with platforms has evolved.

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