Where Are Local Advertisers Going? Facebook, New Research Suggests

Forecaster and analyst Gordon Borrell has just published his summer survey of 7,500 local advertisers with results that manage to be alarming but at the same time not surprising.

Yes, there is a strong swing to digital and social. And yes, most advertisers subtract from their legacy media budgets to increase digital spending. But particularly striking is a quick adoption of Facebook as a primary marketing focus. Borrell found:

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